Post by Jen Vondenbrink of Life Simplified
If being on a social network isn’t your thing, not to worry. Blogging is a viable way to build your business. Today you can start a written blog, video blog or even an audio blog. A blog can attract new customers and consumers and show your expertise. Written blogs don’t have to be 30 page papers either. Most readers like short and sweet. By building a library of content, you provide your customers a place to find out the latest information about your business and industry.
Last month I talked about Dipping Your Toe into Social Media. I recommended not diving in, but instead to start small. Still I get questions on where exactly to start. Here are some ideas.
For most of us Twitter is a bit foreign, so for this conversation, we’ll skip it. Don’t get me wrong, there are terrific business applications for Twitter. We’ll cover those in a later post.
LinkedIn and Facebook
If you’re business works with other businesses or you are in a job search, LinkedIn is where you’ll want to start. Instead of having drawers of outdated business cards, you can use LinkedIn to keep your database updated. It’s also a great company and job search research tool. You can get statistics on companies and job postings.
If you’re selling directly to the consumer, Facebook is where you may want to start. Facebook isn’t just for kids anymore. Viable businesses are out there connecting with their customers on a regular basis and building relationships before the sale. With the ability to share videos, articles, and photos, it’s a great place to share your consumer driven products and services.
If being on a social network isn’t your thing, not to worry. Blogging is a viable way to build your business. Today you can start a written blog, video blog or even an audio blog. A blog can attract new customers and consumers and show your expertise. Written blogs don’t have to be 30 page papers either. Most readers like short and sweet. By building a library of content, you provide your customers a place to find out the latest information about your business and industry. But I’m not perfect!
No one is. The key is to decide which platform compliments what you are already doing. Then experiment. You can’t mess things up. People are very concerned about looking bad out there. Mistakes show you are human. Also even though Facebook has 600 million users, they all aren’t looking at you so relax and give it a try.
I have several beginner workshops. Some are free. Some are hands on. If you want some guidance, check out what’s coming up. Specifically on March 4th, I have a workshop where you can build profiles and business pages in LinkedIn and Facebook on your own laptops.
Jen
Life Enrichment and Leadership Training
781-864-1782
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