Monday, May 9, 2011

How’s Everything Going? Perfect?

 submitted by Jen Vondenbrink - Your Life Simplified

You’ve kicked the corporate bucket.  You’ve had enough of working for others and decide to strike out on your own.  You do all the research, build the business plan and dream of opening day when customers are jumping up and down about your business.

Opening day arrives.  People stream in.  You have a ribbon cutting.  Everyone is happy.  It’s perfect!
Reality Sets In
Week Two: You open the doors.  People stream in.  Not as many as Week One, but they are still customers. 

Week Three: You open the doors.  People trickle in.  “Hummm,” you wonder.

Week Four: You open the doors…and wait…and wait.  Things aren’t so perfect any more.
End of week Four: Your thoughts “I’m a failure!”

No one is born knowing how to talk or walk, so why do you think as an adult when you embark on something new, you should be perfect right off the bat?

No One Is Perfect
According to dictionary.com, one definition of perfect is: excellent or complete beyond practical or theoretical improvement.

Really!?!

This means you start a business, have a child or learn something new and on day one you should be excellent or complete beyond practical or theoretical improvement.  Now I ask you, based on this definition, is this realistic?

Reality or Fantasy?
Was your business planning a fantasy?  No.  A plan is a reality.  You need a plan, direction and goals.
The fantasy is your idea that everything will run perfectly to that plan.  We delude ourselves into thinking it’s as easy as it looks on television.  I love the Oprah Channel series that shows behind the scene of the Oprah Show.  What you see is a seamless 60 minutes of information/entertainment.  What happens behind the curtain is a different story. 

A New Definition
Another definition of perfect on dictionary.com is thorough or complete.  What if you took that definition and applied it to pieces of the process rather than the whole experience? 
Let’s take your social media efforts.  Were they thorough and complete?  Did you implement your entire social media marketing plan thoroughly and completely?  Or was it a dashed off message here and there? 

Where your implementation was thorough and complete, celebrate. You did a fabulous job!
Where your implementation wasn’t thorough and complete, evaluate your process and set plans in place for the future.  Learn from your experience and move forward.  It’s those small improvements that move you closer to an entire “perfect” process.

How Facebook Implements
Whether you are a fan of Facebook or not, you have to admire how they have developed the functionality of the network.
According to the Welcome Page from “Thefacebook” in 2004, Facebook was simply a directory of students at various colleges.  It allowed students to:
·         Search for people at your school
·         Find out who is in your classes
·         Look up your friends’ friends
·         See a visualization of your network
That’s it.  Nothing fancy.  Nothing about business.  Just kids connecting. 

Over the past 7 years Facebook has become the place for the world to hang out.  Mark Zuckerberg didn’t wait until everything was perfect.  He and his team work hard to upgrade the experience.  Each implementation however comes back to reviewing, celebrating the “perfect – thorough or complete” and, analyzing what needs to be improved next.  Then they move forward.

What Happens Next Is Your Decision
In Week Five of your business you can continue to think “I’m a failure.”  Guess how much business you’ll do then?  Or you can redefine what perfect means for you and your business, celebrate what you can and begin to build plans for the next step.



JenJen Vondenbrink
Life Simplified
http://www.yourlifesimplified.com/
Life Enrichment and Leadership Training
781-864-1782

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